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Varsity Brands Mission & Values
Join a company where mission matters and your work can impact the lives of over 55 million young people every day.

Our Mission


We are unified by our mission of elevating experiences for the youth of today and tomorrow. Our divisions – BSN SPORTS and Varsity Spirit – fuel a vibrant ecosystem that champions youth participation, fostering passion, enthusiasm, and community engagement.

Our Values

Our SPIRIT values are the foundation of our culture. They help us create an inclusive and positive work environment, and they are woven into the fabric of every decision we make.