Learn more about some of the initiatives we're most passionate about:
BSN SPORTS
VARSITY SPIRIT
HERFF JONES
BSN SPORTS
VARSITY SPIRIT
HERFF JONES
In 2014, we released a study revealing the powerful link between school spirit, involvement, achievement and self-confidence. We found that students with higher levels of spirit perform better academically, are more involved, and feel happier and more connected to their schools and communities.
Inspired by these findings, we created the Varsity Brands School Spirit Awards. This program celebrates schools, organizations and individuals that go above and beyond the call of duty to build school pride, student engagement and community spirit.
Since 2011, Varsity Brands has partnered with St. Jude Children's Research Hospital and in total, has raised over $9 million for the hospital. St. Jude is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. At St. Jude, families never receive a bill for treatment, travel, housing or food because all a family should worry about is helping their child live. Varsity Brands has chosen St. Jude as its national philanthropic partner because both companies inspire hope, create memorable experiences and, together, we can achieve greatness.