Together, we can make a difference in the communities in which we live, work and serve.
BELIEVE IN YOU
EMPOWERING STUDENTS TO CHANGE THE WORLD
The Varsity Brands Believe in You program aims to educate students and staff about the incredible power of believing in yourself through free Social and Emotional Learning curriculum and a nationwide high school speaking tour featuring Brand Ambassador Kevin Atlas. Our mission comes to life through the #believeinyouchallenge, which encourages students and staff across the country to promote inclusion by attending a school activity they've never gone to before, and share those experiences on social media.
In 2014, we released a study revealing the powerful link between school spirit, involvement, achievement and self-confidence. We found that students with higher levels of spirit perform better academically, are more involved, and feel happier and more connected to their schools and communities.
Inspired by these findings, we created the Varsity Brands School Spirit Awards. This program celebrates schools, organizations and individuals that go above and beyond the call of duty to build school pride, student engagement and community spirit.
Since 2011, Varsity Brands has partnered with St. Jude Children's Research Hospital and in total, has raised over $9 million for the hospital. St. Jude is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. At St. Jude, families never receive a bill for treatment, travel, housing or food because all a family should worry about is helping their child live. Varsity Brands has chosen St. Jude as its national philanthropic partner because both companies inspire hope, create memorable experiences and, together, we can achieve greatness.