SPIRIT CREATES A STORY. A STORY WE WANT TO TELL.
In 2014, we released a study revealing the powerful link between school spirit, involvement, achievement and self-confidence. We found that students with higher levels of spirit perform better academically, are more involved, and feel happier and more connected to their schools and communities.
Inspired by these findings, we created the Varsity Brands School Spirit Awards. This program celebrates schools, organizations and individuals that go above and beyond the call of duty to build school pride, student engagement and community spirit.