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PURPOSE DRIVEN
​​​​​​​PROFESSIONS

MAKE AN IMPACT AT VARSITY BRANDS
Through SPORT, SPIRIT and ACHIEVEMENT, our team is dedicated to elevating student experiences and making a difference in the lives of our customers.
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BSN SPORTS BSN SPORTS is the nation’s leading marketer, manufacturer and distributor of sporting goods apparel and equipment to the school and league markets. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN Sports has been helping elevate participation in team sports since 1972.

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VARSITY SPIRIT We fuel the passion and spirit found in every high school across America. We are Varsity and we are spirit.
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HERFF JONES
Our achievement business, Herff Jones, has a rich history dating back to 1920, which is a testament to those who have come before us as well as the continued commitment of our people who support our customers and keep the celebration of student achievement at the center of all we do. Our nationwide network of nearly 2,000 employees and sales partners work together every day to make a difference in the lives of our students and their communities.