​WE ARE HERFF JONES

slide 1 of 2 Rika Cuff Rika Cuff joined the Herff Jones executive team as Vice President of Sales for the scholastic division in January 2018. She is responsible for leading the sales organization with a concentration of winning new schools and driving improvement in same schools’ sales. Cuff previously served as National Account Manager for Herff Jones’ parent company, Varsity Brands, via its IMPACT program since 2014. Prior to that, she worked with Varsity Spirit Fashion beginning in 2010. Her career background includes having a strong emphasis on human resources, business management, sales and business ownership. Cuff and her husband have also owned a successful construction company since 1994, which has given her great perspective as it relates to entrepreneurship. Cuff earned a BBA degree from Arizona State University. Cuff’s former organization affiliations include: Executive Advisor for the Arizona Interscholastic Association, President of the Arizona Cheer Coaches Association and professional liaisons volunteer at Phoenix Children’s Hospital. “I have never considered being a woman as a negative, in fact, I consider it my superpower. We are instinctive by nature, have the ability to multi-task efficiently and carry a level of empathy that allows us to balance accountability with compassion. I am thankful to be a woman. My advice to the younger females out there, is to be true to yourself and always stick to the facts. Listen more than you speak, and start each day being the woman that a younger girl strives to be when she grows up.” Vice President, Sales for K-12